Readership Survey

OPEN EXCHANGE MAGAZINE has a San Francisco Bay Area readership of 1/3 million in print and online, far more than all other local healthy living publications combined! We distribute each issue to over 650 strategically located street racks and 350 key retail stores and community centers throughout the Greater Bay Area. We also mail subscriptions FREE throughout California. OPEN EXCHANGE MAGAZINE is simply the best place to be seen!

BEST BAY AREA DISTRIBUTION OF ANY RESOURCE DIRECTORY:
Saturation coverage in San Francisco, Marin, Sonoma, and San Mateo Counties, and the East Bay. We restock throughout our 3-month run!

AND ON THE WEB: www.openexchange.org

READERS REPORT:
92% TOTAL actively respond to your advertising
49% individual consulting/counseling
46% group instruction
33% mail order services, products

SEX:
53% female; 47% male

AGE:
5% 18-24; 75% 25-44; 20% 45+

OCCUPATION:
46% professional/managerial
37% white-collar services
08% retail/sales; 06% student
02% retired/unemployed;
01% blue-collar

EDUCATION:
95% attended college
61% bachelors degree or better
30% masters or higher

READING HABITS:
76% buy 12-120 books per year
28% buy 48-120 books per year
10% buy 120 or more books per year

TOP TWELVE GENERAL INTERESTS:
61% health and fitness
48% meeting new people
47% business and career
46% arts and crafts
46% outdoors and sports
44% counseling and therapy
42% travel and leisure
37% computers
37% massage
34% meditation
32% spiritual and psychic
14% certification and degrees

SUMMARY:
OPEN EXCHANGE readers are highly active, well educated people with stable employment in business and the professions. They spend money on a diverse range of outer directed and inner directed pursuits, from accounting to yoga, business to bodywork, fitness to feng shui.