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Recession-proof Business Metaphysics

By Christine Breese

Christine Breese, PhD, is the founder of University of Metaphysical Sciences. She is currently setting up Starlight Mountain Farm, a retreat in Grass Valley, California.

Being a business person, I have been thinking a lot about the paradigm shift and we at University of Metaphysical Sciences have been taking the actions necessary to preserve the school through these coming economic challenges to make it recession-proof. I feel a lot of responsibility to my lovely staff who have worked so hard over all these years, and I am doing what it takes to not have to lay people off from work.

I also know that when there is crisis people turn to spiritual inquiry more than ever, so our services are greatly needed in these coming times. Ask yourself how you can be in service with what it is you have to offer to the world even if it means you'll just break even and not make a lot of money. When you are in service to the awakening of humanity rather than getting rich, you are supported by the powers that be during this paradigm shift. In a way it is a good thing if the economy fails because it will cause humanity to look deeper into what is really important instead of the consumerism and materialism that has become the center of many cultures in this era.

The first thing any business should do is to try to create a less expensive version of their service or product. It doesn't mean they have to lower their prices on the expensive things, but it would be ideal to have products that cost less, even if you have to create and add them. If you cannot add new products that are less expensive, it is good to be able to sell what you offer in smaller increments, or even small payment plans if you don't currently have them. One way to make your more expensive products affordable is by selling them in smaller segments. We're doing this by offering classes individually as well as in degree programs.

We are adding less expensive products that have nothing to do with the school, but will be easily affordable even by the lowest income person. We are adding 100 meditations that come in CD format or are downloadable. They aren't related to the curriculum of the school at all. The reason for this is that our current students will want to get these meditations because they have really loved the meditations they experienced in their courses. This way we can draw from our current customer base as well as attracting new customers from the general public.

A CD will still cost $9, but a download will only cost $3 to $5. If you can create downloads, do so. Everyone can afford $3 or so even in economic crisis. It also makes your job easier if you don't have to produce a physical product and mail it. Downloads are a wonderful phenomena of today's technology. Look for ways to make your business recession proof and at the same time serve humanity in times of economic crisis.

As for the big picture concerning the paradigm shift, you must live fearlessly. Those who cannot surrender and let go of what they want will suffer greatly. Those who simply accept what is, even though they prefer something else, will have a smooth ride. Yes, it may mean a change to a simpler lifestyle, it may mean a cut in pay, it may mean driving an old car instead of a new one, it may mean losing everything you have... maybe not. No matter what, simply accept what you cannot change and be at peace.

This is an exciting time to be alive, so watch the movie with open eyes! Things will all straighten out afterwards and get better once this necessary process of human evolution has passed.

 

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